Filtering ideas; avoid chaos creating categories

To make this problem less severe, we advise you to create some order while you ideate. You can do this in several ways.

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Preparing check questions to test your ideas

Let's be honest. A lot of times we just go with our instincts and let them dictate what idea we'll choose. We think that's a valid way of doing things, but what if we could make it better?

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How to do a quick first round filtering ideas

After you are done ideating, sometimes you end up with a wall full of post-its. Filtering those ideas can be a mess if you have to go into details and discuss every aspect of them.

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The reason why you shouldn't kill ideas at the beginning

There is a simple way of reasoning why this won't benefit you or the outcome of your creative session.

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How to set criteria to select ideas

Discussions about ideas are essential to moderate. It's easy to lose the focus and end up arguing about personal taste or things that don't even relate to the briefing. So how do you keep conversations on the right track?

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The filter tunnel: an easy way to select your ideas

There are only a few things more frustrating than endless discussions about ideas. It's exasperating when two sides start to fight on a loop for the option they like, without any possible agreement. As process-obsessed people, we found an exercise that helps to avoid that problem.

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