How the story started
Triggers was founded by Alejandro Masferrer in 2016. Ale started his career as a graphic designer but has been moving into many fields, such as music, publishing, and advertising.
After being a nomadic creative director for four years, working all around the world from China to Japan and the US, and tired of feeling frustrated with how agencies and design studios worked, he looked for alternative ways of leading creative processes.
Triggers’ foundation
It took some time for Ale to understand what he wanted to do, but he created a brainstorming tool for teams while figuring this out. He named it Triggers, and after a successful Kickstarter campaign, he produced the first decks in 2016. After a year and a half of consistent growth, Ale quit all his other projects and focused on making Triggers his primary company.
The evolution of Triggers
Soon enough, Triggers caught the attention of the creative industry. In a very short time, Ale started travelling worldwide, giving workshops and creating new tools. In 2019, he wrote a book where he explained a creative methodology he had developed to make it easier to facilitate team processes and workshops. Triggers evolved from a tool to a coaching company.
Today
From its home in Barcelona, Triggers has a clear mission now: to help teams reach their highest creative expression. We do this by developing tools any group can use without our guidance and by giving workshops to train teams worldwide on how to find their ways of working.
Ale Masferrer
Triggers founder
Triggers’ core beliefs
1.
The creative expression is the essence of the group—the sum of their talents, perspectives and unique combination of what they bring to the world.
2.
Teamwork is not a goal. It is a medium. It is nothing more than a tool allowing the group to channel its creative expression.
3.
A team that ignores its creative expression wastes its human talent. Its results and contribution to the company will be poor and incur high costs.
4.
An efficient team knows and uses its creative expression to achieve and enhance the company's overall objectives.
5.
To achieve any team’s highest creative expression, we should play with tools, processes and work methodologies.
6.
Work methodologies must be hacked, broken and reinvented to use them as the team needs. There is no one way.
Partner stories
“Triggers has helped us organise our teamwork, helped us be on the same page, and has allowed us to take our time in developing every step to select better ideas.”
— Laura Flores
Consultant at Medtronic
“Triggers has made things clearer for us, in terms of communication and expectations in our team; they know what is the purpose of each session.”
— Josué Ibáñez
Partner at Cocolab MX
“Triggers has a unified framework that’s helped us to be more efficient and creative in a way that doesn’t imply rigid systems.”
— David Navarro
Creative Director at Ueno NYC
Explore how we can help you get the most out of your collective thinking
Powerful tools for the creative process
We develop inclusive tools for teams, workshops and innovation processes.
Workshops for creative teams
We organise creative workshops for teams looking to improve their processes.
