There is a simple way of reasoning why this won't benefit you or the outcome of your creative session. 

This time of the year is great for getting drunk at office parties, but also for recapping what happened and setting new goals for 2018. We designed a simple exercise to get your team reflecting and gaining insights for the next year.

Discussions about ideas are essential to moderate. It's easy to lose the focus and end up arguing about personal taste or things that don't even relate to the briefing. So how do you keep conversations on the right track?