and working tools
A blog on creative affairs
This time of the year is great for getting drunk at office parties, but also for recapping what happened and setting new goals for 2018. We designed a simple exercise to get your team reflecting and gaining insights for the next year.
A perfect meeting is one where you talk about what you need, hear the opinions you want, and make a conclusion. Anything else is off-topic and distractions.
Each methodology and process will claim different benefits. They all have unique points, that's for sure, altho they all have things in common.
We all know how important is to align the goals before starting to ideate. If your team have different things in mind, the session will be confusing and frustrating. Always make sure you are all on the same page.
We can't deny the influence the space around you can have for the outcome of a creative session. It plays a vital role in how fluent the meeting will be. Don't underestimate it.
We talked to Sven to know how they are using Triggers in their daily work.
Discussions about ideas are essential to moderate. It's easy to lose the focus and end up arguing about personal taste or things that don't even relate to the briefing. So how do you keep conversations on the right track?
It's not easy to comment on other people's work without pissing them off or making them feel judged. Smart creatives know how to use feedback as a powerful tool to grow the quality of their work and inspire others to do better.
Creative sessions are all about good vibes, concentration, right mindset and expertise. These are all very different factors that can be decisive for the outcome. You want to make sure you choose the right people to contribute to your ideation session.
If you know us, you must have realised by now that we love questions. Our cards are full of them. It's not a random decision; we genuinely believe questions are a great tool to open paths and inspire others.
The creative process can be much like a rollercoaster. Up and down and up again in no time. It's impossible to avoid these emotional curves, but what you can do is identify them and fight back.
It's a good thing to fight for ideas we believe in, altho it's useless if we fight for them just because they are ours. When you work in teams to create solutions to a problem, it should never be a personal competition to see who contributed to the winning idea; it's about working together towards the same goal.
It's difficult for people to go from 0 to 10 in no time. That's why we recommend you to prepare some warming exercise before you get everyone to work, especially if you are running a workshop with clients. With these simple tricks, you'll make sure you break the ice and have your team's brain ready to ideate.
There are only a few things more frustrating than endless discussions about ideas. It's exasperating when two sides start to fight on a loop for the option they like, without any possible agreement. As process-obsessed people, we found an exercise that helps to avoid that problem.
The problem with old-school team members is not only they can stop their brand/agency from innovating, but, when they hold positions of power, they also scare young talent away. These people are allergic to anything that means changing the way you work or the kind of ideas you produce. If you have one of the dangerous types, these old-school guys can leave your team with boring and irrelevant team members.
Triggers is excellent opening creative paths and making it very easy for everyone to come up with ideas. Even your clients don't have any training; they'll have a great and useful time using the cards.
A goal is the essential part of a team. Without a goal, your team is just a group of people gathering around. There would be no purpose and no clear direction. That's why, before every creative meeting, we advise you to set the goal of the session very clear.
We understand roles are necessary to maintain a clear structure in a team and organisation. But there is a way you can add some fun to it; experimenting with the creative process.
It is a common problem. It could be personality, personal situation, or trust issues. Whatever the reason is, the problem is always the same: not everyone contributes with ideas when brainstorming. Even when it could sound like a huge issue and some difficult to solve, it's not. You just need to introduce one simple step in your creative sessions: first write, then share.
Admit it. We don't know how to listen really. It's a common thing. When someone comes to tell us something, while we are listening, we already think what to answer. It's an automatic mechanism inside of us, and it usually leads to a lot of prejudges and misunderstandings.
Ideating with Triggers cards could be addictive! That isn't necessarily a bad thing (we assure you there are no health contraindications), but we recommend to put a limit on the number of cards you use for each session.
Making sure everyone in the team participates in the creative process is a hard task. We are not only dealing with different personalities, but there are also many factors that could make some people quiet and others too loud.
It's reality. There are days when you or your team will be feeling lazy, unmotivated or just not in the mood of going into the ideation process.
If you have been facilitating the creative process or in charge of a creative team before, you know how tough is to direct them without sounding like a dictator or killing their motivation.
An important part of the brainstorming is to arrive at conclusions. Sounds basic, right? Well, that can be the hardest part sometimes. It's not only about the decision-making process (that's a single topic itself) but to agree on what are the ideas we got.
It doesn't matter how well you prepare the exercises for your brainstorming sessions, if the team doesn't come with the right attitude, it will be a disaster.
It's 2017 and project managers still freak out every time they have to calculate how long it will take the creative team to arrive at a solution for the client's brief. We have all been there. It's an endless fight. So, is it impossible to calculate how long the creative process should last?
We all like shortcuts, especially if they can cut us unnecessary time spent in boring "creative" meetings. When it comes to creativity, we depend too much on the Eureka moment, but there are ways to get there quicker.
If you had been managing or working with creative teams before, you probably experienced some anxiety before brainstorming sessions. The question is always the same; Will everyone participate or just show up and be silent?
We’re not saying it is easy, but here you are some tips on how to be a good leader